Turn your data into knowledge

Then turn your knowledge into new ways to improve income. Join us on a voyage to improve how you use the abundance of data available to you. Start by signing up for free.

Three ways I can help

Icon One

Why join the navy when you can be a Pirate?

The Chronicles, sent every Saturday morning will go deep on a single subject to do with data, analytics or digital marketing. All of it is designed to help you understand, use and communicate with data better than before and improve your conversion rates. We will also send you some free booty in the form of the sucking manifesto. Arr!

Icon Two

Asking Why eBook

Asking why is a book which you can buy today for €37. It's designed to explain and through the use of real case studies how companies have improved their conversion rates, detailing what we did using the MAP. I've yet to see a dataset that didn't have gold buried in it. The MAP is a set of tools that point you to those opportunities in your data.

Icon Three


This is a course designed to take the principles in Asking Why and show you hands on how the MAP is implemented. I'll go into methods to draw up your MAP, understand how to identify your own business objectives, spot the signals in your data and then act upon them. A series of short videos which are under development. Sign up free to be informed when its ready.

Captain Blackbeak of the Conversion Chronicles

Hello, I am Steve Jackson Also known as Captain Blackbeak

Understanding what data can do for you can change your life.

It changed mine and led to a long career in which I ran two agencies both of which were acquired, made my clients €100s of millions in verified gains and led to 3 books.

An open letter to the data curious

Being data curious is about opening yourself to the possibilities that data can improve your situation, whether you are in marketing, sales, the media, business to business sales or even heavy industries like construction.

The data curious understand that regardless of their position in the company they work in, making decisions based on data is much more likely to yield a good outcome.

The nay sayers in the analytics industry said it's not possible to sell the ideas I'm going to teach to anyone, that small companies or individuals cannot afford what the big companies can and that it requires too much time and effort.

They told me it's impossible

Impossible is just a big word thrown around by small men who find it easier to live in the world they've been given than to explore the power they have to change it.

Impossible is not a fact. It's an opinion.

Impossible is not a declaration. It's a dare.

Impossible is potential.

Impossible is temporary.

Impossible is nothing.

Sign up free to the Chronicles and we'll send you the Sucking Manifesto