Are you overwhelmed by data, analytics, digital marketing and all that jazz? Do you login to an analytics tool and say 'uh-huh so what is this all about?'
I'm here to tell you that's perfectly normal.
I got hooked on analytics in 2002 when I moved to Finland.
I managed to increase lead generation by 800% putting 1000s of leads in the database of the first Finnish company I worked for.
They sold widgets you attached to elevators. Yep. That's what I thought.
I figured if I can help them doing diigital analytics and testing I can help anyone.
I'd seen the evidence and had an itch to scratch. Could this be a business idea?
At the time no one knew what the hell I was wittering on about.
I was the boy who said "I can improve your conversion rates".
Trouble was, people didn't know what a conversion rate was back in those days.
Since then it has become big business in almost every kind of company.
Captain Blackbeak has been around since 2005. We had to stand out and be different because in those days conversion rate optimisation (CRO) was so new that we had to explain exactly what it was in simple terms.
I believe people today need the same things explained as it's even more confusing now than it was then. So there'll be no confusion.
Blackbeak says it, sometimes in pirate fashion what things are. For example the daily pieces of 8 are tips designed to help you. Booty are affordable systems that you can buy.
These systems have been developed over the past 20 years and sold to the biggest companies in the world.
So now I want to scale what I know, so you can do it yourself.
See the evidence for yourself, ask yourself why things happen?
Impress your peers, improve (ok maybe not improve) your dinner conversations and generally become weird like me.
There aren't enough tenacious weirdly curious analysts in the world.
That's my mission.
Why? because it's my latest itch.
They told me it's impossible and I should only sell this stuff to the top 1000 companies.
Because they're the only ones who can afford it.
I beg to differ. Impossible is nothing.