The Chronicles Back Story

I want to help you become curious at how you personally, no matter what your 'job' is can learn to use dat to improve sales or leads through your app or website.

Are you looking for a career in digital analytics? Are you finding it tough to get work or get things done? Is there more data setup than insight going on?

That's perfectly normal.

I got hooked on analytics in 2002 when I moved to Finland.

I managed to increase lead generation by 800% putting over 1000 leads in the database of the first Finnish company I worked for.

They sold widgets you attached to elevators.

I figured if I can help them doing digital analytics and testing I can help anyone.

I'd seen the evidence and had an itch to scratch. Could this be a business idea?

So over the past 2 decades working with data;

  • I've founded and sold 2 analytics agencies
  • Helped the acquiring companies successfully grow their business worth multiple millions per year.
  • Made my clients 10s of millions in verified earnings or savings personally.
  • Led teams of Analysts who made or saved our clients half a billion in verified earnings.
  • Hired over 100 people many of whom have gone onto leadership positions in large companies or on the agency side.
  • Written 3 books on the subject of digital marketing and analytics.

So now I want to scale what I know, so you can do it yourself. I want to help you get a job, help you build your career.

See the evidence for yourself, ask yourself why things happen?

My mission is to get 300 of you into your dream roles in digital analytics by the end of 2026.

Impossible is just a big word thrown around by small men who find it easier to live in the world they've been given than to explore the power they have to change it.

Impossible is not a fact. It's an opinion.

Impossible is not a declaration. It's a dare.

Impossible is potential.

Impossible is temporary.

Impossible is nothing.

Muhammad Ali