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What it cost me to build an idea
Building Toristy Part 1
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My journey into a mixed reality
How I managed to get into the mixed reality software business.
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The End Of 2023 And New Beginnings
I don't do predictions because I am always wrong.
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Are You Making This Common Mistake When Hiring an Analyst?
Things to watch out for when hiring an analyst
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Always remember there's something cleverer than yourself
Said Merlin.
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I dropped out of college when I was 18
I was studying business and finance.
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How to get a digital analytics role
How to get a job in digital analytics
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People don’t want the raw data
The want insights.
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How to MONETISE Data
When I started with data I didn't even realise it was data as I know it today.
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External data that can improve your conversion rates
External data sources are often overlooked.
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How to turn AI spew into you.
AI with a human touch
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A Step-By-Step Guide To Scroll Depth Tracking
Have you ever wondered how far down your website visitors scroll?
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Implementing GenAI at scale in the enterprise is like teenage sex
Everyone talks about it, nobody really knows how to do it
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Ever pondered the art of persuasion? Is it more human heart or machine algorithm?
The truth is not that simple
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Meta targeted Advertising has been banned in the EU
Big news and interesting to see how it pans out.
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How do you go about getting a career in Digital marketing?
Understand Digital Marketing
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If you think that your boss cares about reports or your SQL skills, think again.
It's not about analytics it's about applied analytics
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Vision and Culture
In order to have culture you need vision
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I've Run Digital Analytics Agencies before
What do you want to know?
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Doubts about AI's role in SEO and Marketing?
Here's a thought - it's overhyped, and we're falling for it!
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How to turn Old School Data into Insight
How to turn a data puke into something useful
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Abandoned shopping carts - a retailer's puzzle or a goldmine?
A big issue with website or app conversion rate is abandoned carts.
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What makes a good survey?
This one could be better but is directionally OK.
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Aksing Why
What I wish I'd known about data and analytics at 24
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How Not To USe Artificial Intelligence
Not for sales. Not for conversion. Just No!
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When is good enough, Enough
Most of the time it's good enough.
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How do you become a data detective?
Curiosity and tenacity helps
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What does Finnish writing, ChatGPT and Star Trek have in common?
They can all either help or hinder you with search engine optimisation.
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A Lot Has Been Said About Shiny New AI Toys Taking Analysts Jobs
But I don't think real analysts need to worry
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How To Win Friends and Influence People
The 6 principles of persuasion
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What do Sales, Leads and Revenues have in common?
Ans: No one is talking about them on Linkedin.
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10 tactics that have a BIG EFFECT on Sales or Leads online
Yesterday I alluded to 4 business questions you could ask of your data
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4 Example Questions You Can Use Immediately To Find ways to Improve Leads or Sales through your Website or App.
Improving sales or lead generation on a website is difficult.
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What if I told you 75% of the things you try would fail?
If one thing above all defines your success it's resilience.
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How poor personalised marketing can lose customers for life and how you can reverse it to get new ones.
The customer leads the marketing journey, not the marketer.
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Not sure how to generate more sales from your website or app? Try these 20 ideas
20 ideas to improve website conversion rates
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Do you need to work with data, but can't figure out where to start?
Seek scarcity in your business
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Are You Making This Common Mistake With Data?
Pilots in World War Two had a life expectancy of 4 weeks
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No-one is talking about sales on LinkedIn
They wax lyrical about impressions but ask 'em about sales! Pff!
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Improve Data Reporting with One Simple Technique
Tell the story behind why something happened not the dry numbers
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How to turn data into life-changing value
Do you want to know 3 ways data can change your life?
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How to go from an analytics nerd to a business rock star
I read a post that got traction about what makes a good analytics specialist.
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Success Doesn't Equal Sacrifice
Can you relate to sacrifice? Question asked and answered below.
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Macro and Micro Level Goals
There are two things you need to know about goals.
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5 Reasons we lost 5-6 cases a month
Learn why we lost 5-6 pitching cases per month
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Learn My 5 Step Process to Turn a Problem Into an Opportunity
The problem is not the problem. The problem is your attitude about the problem.
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My Posts Reached One Million People
“To do that with ads you’d need to spend an absolute fortune!!”
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Don't Fall For This €2000 LinkedIn Scam
It's unusual to see scams on LinkedIn but I noticed one that was cleverly done.
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You Need Three Things To Build A Movement
Culture is always wrong
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Zag don't zig - When the world Zigs, you should Zag!
I've forgotten where I first heard that but it is as true today as ever.
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The One Thing They Can't Teach You At Univeristy
I absolutely 100% knew everything when I left college at the ripe old age of 19
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This post makes me feel uncomfortable
This was my reply to Beatrice Gutknecht on LinkedIn