Quotes about Data and why they're important
I am not a great believer in predicting the future but I will state the obvious from time to time. Data in 2024 is going to get more and more important as time goes on.
The analytics industry is changing almost weekly what with new laws and such but it doesn't mean that the critical fundamentals of why we do it has.
Here are some quotes from far cleverer folks than me that prove that and my perspective on them.
He's basically saying spending anything on ads to drive visitors to your website should be covered by the outcome of visitors going to your website.
So if you spend €100 to drive 100 visitors do those visitors make you at least €101 in profit?
Use the data you have to find out.
He isn't (and wasn't) wrong, but data isn't just for the giant companies like Google, everyone who can do what he's saying, becomes super valuable to the business they work for.
From the micro start-up upwards.
This is why if you can translate the data you see into stories everyone can understand your job prospects will go through the roof.
This one skill early helped me embark upon a 20+ year career in #data, write 3 books and sell 2 agencies.
Anyone willing to put the effort in, regardless of the size of the company they work in can take advantage of the massive opportunity data offers them.
Business often worries about the data that they don't have with good reason. However its possible to predict, optimise and make gains simply by testing a hypothesis.
Where you didn't have data before you now do.
As Sarah points out though, it's all about the questions you ask.
Never a truer word spoken.
I often find that the people with the best intuition are the most experienced in the room, the ones who have seen years of accumulated insights and advice.
I like that quote because trusting your gut is fine, but only when you know more than you don't know about the course you're about to embark upon.
If you are 50/50 or worse on something, getting more data is the way to go.
When you're just starting to build your data operating system, especially in the earliest days, your data will be lightweight.
It won't be the cleanest, won't be the most detailed and won't be the most insightful.
But its a start. I believe in starts.
Don't be discouraged. Keep going.
It's a typical scenario. People log into Google or Adobe analytics or are sent an excel spreadsheet that has no context, no story and no insight.
There are though systems you can create that allow you to draw insights from your data and get serious benefits from it.
Have you designed this for your business?
Data alone is rarely meaningful or interesting, its much better when you turn it into a story.
I highly recommend Dan's books, Made to Stick is great.
That was a quote from Google's Eric Schmidt from over a decade ago, but it kind of puts it into perspective.
There are now 328 exabytes created per day.
The reason that G and other big platforms make money is cos they understand how to monetise the data they have collected.
Have you? It's worth looking at it. Even if you're a one-man band your business I'm almost certain generates data that you could use to your advantage.
Sign up to the Conversion Chronicles
Every sign up receives a copy of The Sucking Manifesto and I send a weekly insight about how you can start using data in your organisation.