So Meta targeted Advertising has been banned in the EU
Big news and interesting to see how it pans out.
Personally I am with Facebook on this one.
As the article says...
Why we care
"First-party data is considered the gold standard of customer information by marketers. The end of third-party cookies will mean it is the only reliable source for this data. Now it is about to vanish in the world’s second-largest consumer market. This will mean a huge loss of revenue for both those who sell it and those who rely on it to sell."
So in this instance you have opted in to Facebook knowing you will see ads.
Now the EU thinks it's wrong to personally target you without your express permission even in an ad driven free platform we all know is targeting us for ads to keep the platform running.
In addition Meta have provided a paid version for the EU customers if they want to opt out of ads and privacy advocates are still saying it's illegal.
Why is this needed? Where does it end?
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