When is good enough, Enough

Most of the time it's good enough.

Haven't got goals set-up in analytics?

Can you see the page names that should be goals? Good enough.

Haven't got an audience defined in GA4? Can you do an exploration segment? Good enough.

Only have half my traffic because of cookies not being accepted.

You still have half right? Probably good enough. You only need the trends, not the exact numbers.

Quite often you don’t need perfect information to get things done.

You just need to take the risk that doing something is better than doing nothing.

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