Not sure how to generate more sales from your website or app? Try these 20 ideas

20 ideas to improve website conversion rates

20 ways to increase your conversion rates

Increasing conversion rates on a website is always specific to the website in question.

What works for one won’t work for another. However here are 20 ideas you might want to incorporate to increase sales, generate more leads or generally get more people to take the action you want them to take.

In future chronicles I’ll be going deep into each topic but so you get a summary.

  1. Add live chat

  2. Test your offers

  3. Shorten your forms

  4. Conduct A/B testing

  5. Include social proof

  6. Localise your content

  7. Money back guarantees

  8. Eliminate distractions

  9. Improve your page speed

  10. Optimise for mobile first

  11. Abandoned cart email campaigns

  12. Meet your audience expecations

  13. Increase trust and remove friction

  14. Communicate your value proposition

  15. Write strong Calls to Action (CTAs)

  16. Design for a mobile purchase process

  17. Use Conversion Rate Optimisation tools

  18. Track the interaction with your website

  19. Do device specifc campaigns (mobile/desktop)

  20. Incorporate pictures and videos that describe what you’re selling

If you want to learn more about each topic you know what to do.

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