Improving sales or lead generation on a website is difficult if you’ve never done it before.
If you login to for example Google Analytics (GA4) or for instance Piwik Pro it’s often hard to know where to start.
I always start with the question in mind about what I want to see.
I don’t just wander around the analytics tool, I start with the point of looking at the tool.
So here are some questions you could think about when you look at the data.
- Are my audience (prospects) interested in what I’m doing?
- Is my app or website easy to buy or sign up to my product?
- Am I able to help people make decisions?
- Am I focusing on the right audience?
Tomorrow 10 methods to take these questions and analyse them.
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