Love him or hate him it's a brilliant line. When dealing with a problem Take a step back. Looking at the problem from new angles.
- What data can you gather about the problem?
- Does it tell you anything useful?
- Are there ways in which the problem can become an opportunity?
- If an opportunity exists then what is needed to make it happen?
- So then what's the plan?
Most common problems are opportunities in disguise.
Take lack of sales as a problem.
The data says you don't sell enough from the ads you buy. It also says some ads drive traffic to the store while others don't.
The data also tells you the site itself isn't very engaging. Most people leave after 5-6 seconds.
The core problem there is sales. But there are two opportunities to increase sales.
First you can optimise your ad spend to focus on the ads that drive traffic rather than the ones that don't.
This gives you more traffic and more opportunities sell.
Secondly the data is telling you your website isn't engaging enough, so your offers are actually quite poor.
You're driving traffic from ads to dud landing pages. By testing your content offers to find out what works and what doesn't you can improve your chances of selling your product.
So not only do you have a bigger audience but you also have a better sales funnel.
That means you get more sales which was the core problem.
Jack is right when the problem becomes an issue you can't see past.
It's not the problem. It's your attitude about the problem which is the problem.
Sign up to the Conversion Chronicles
Every sign up receives a copy of The Sucking Manifesto and I send a weekly insight about how you can start using data in your organisation.