Zag don't zig - When the world Zigs, you should Zag!

I've forgotten where I first heard that but it is as true today as ever.

I've lost count of the amount of people telling me about the productivity gains of AI.

Don't get me wrong.

It's saved me tons of time.

It can help me write big words I would never have thought of myself and make me sound quite clever.

This is what ChatGPT said when I asked it, “What advice would you give about coming across uniquely in a world dominated by AI machine spew?”

It replied

“To stand out in a world dominated by AI-generated content, focus on cultivating your creativity, emotional intelligence, and authenticity. Share your personal experiences, thoughts, and emotions in a genuine way that resonates with others.”

Ok I'll be off then. Off to cultivate my creativity, emotional intelligence and start being all resonatey!

I didn't give up though.

I tried again.

I refactored it to sound like one of my favorite writers Anthony Bourdain.

“Well, listen up. In a world flooded with robotic babble, it's more important than ever to be true to yourself. Don't just regurgitate the same old stuff – let your creativity run wild, share your stories, and show your heart. AI might churn out words, but it can't pour out your soul.”

I have to admit it's better.

But it's still not me.

It's not really Bourdain either.

Yes it has a style that could be loosely associated with him, but if he were still around, he'd probably be amused and a little insulted.

It has no passion.

It doesn't grip you.

Inspire you to action.

Bourdain in much of his work did inspire. He made you guffaw and laugh out loud at the absurdness of it all.

He zagged when the world zigged.

But what about the productivity gain I hear you ask?

You can write 5000 words in seconds.

Well you have to be careful here.

AI repeats itself, writes too many summaries, makes shit up and mostly just sounds boring.

You have seconds to engage your reader.

The #data tells me that AI doesn't work as well as actually writing stuff yourself.

In your own words.

When I use AI it's sparingly done these days.

When I read article drafts written with AI I almost have to re-work half of it to make it sound human.

I don't know about you but if I were asked, What I did I do to help my work stand out among the crowd today?

I'd probably say, “I wrote a post taking the mickey out of ChatGPT.”

I would never in a million years say;

I focused on cultivating my creativity, emotional intelligence, and authenticity.

I would just never say this stuff.

I see a lot of smart people out there sounding like machine spew because they haven't done anything that tells the story in a way that holds the reader beyond the first hook.

The data tells me that when everyone is doing “same, same but different” you do totally different to win.

You zag to stand out!

You don't go with the flow.

Sign up to the Conversion Chronicles

Every sign up receives a copy of The Sucking Manifesto and I send a weekly insight about how you can start using data in your organisation.