20 ways to increase your conversion rates

Increasing conversion rates on a website is always specific to the website in question.

What works for one won’t work for another. However here are 20 ideas you might want to incorporate to increase sales, generate more leads or generally get more people to take the action you want them to take.

In future chronicles I’ll be going deep into each topic but so you get a summary.

1. Add live chat

2. Test your offers

3. Shorten your forms

4. Conduct A/B testing

5. Include social proof

6. Localise your content

7. Money back guarantees

8. Eliminate distractions

9. Improve your page speed

10. Optimise for mobile first

11. Abandoned cart email campaigns

12. Meet your audience expecations

13. Increase trust and remove friction

14. Communicate your value proposition

15. Write strong Calls to Action (CTAs)

16. Design for a mobile purchase process

17. Use Conversion Rate Optimisation tools

18. Track the interaction with your website

19. Do device specifc campaigns (mobile/desktop)

20. Incorporate pictures and videos that describe what you’re selling

If you want to learn more about each topic you know what to do.